Holiday season is always a great moment to review the year that has passed and share fantastic memories. Having said this, we first of all would like to sincerely thank everyone interested in Dodge & Ram Trucks for their continuous support. You are the fuel that keeps the engine of the brands running, and we are truly appreciative of all your efforts and inputs!
As usual, the year started big with Dodge & Ram Trucks being present at the Geneva Motor Show. Hundred thousands of visitors got the chance to not only see, but also touch and feel the exciting products the brands have to offer. At times it was hard to navigate your way around the area with such amazing crowds all eager to get up close with all the muscle from Auburn Hills.
Next up was the premiere of “The Fate of the Furious” in Paris, which marks the 8th installment within the popular “The Fast & The Furious” franchise. Since the very first movie, Dodge had a center role with their vehicles, led by the iconic 1970 Dodge Charger R/T. This event was supported with vehicles on display of one of our French retailers, which generated a lot of attention.
After that, we provided a Dodge Challenger R/T Plus Shaker as the first price for the participants of the annual “sport auto Award”. Surely also thanks to the help of many of you, the Dodge Challenger Hellcat claimed the top spot in the category of “Best Import Sports Coupe”, with the Charger Hellcat finishing runner-up in the similar sedan category.
Autumn marked the launch of our “AGT Edition 1: Carbon” which adds even more personality to the already bold Ram 1500 Laramie. This special edition also generated some interest in the media, with several articles written about.
We were also launching press and advertisements in several magazines throughout Europe, which helped to enhance brand visibility and still does today with our running campaigns.
There’s certainly much more to come in 2018, so stay tuned!
In the name of AGT Europe Automotive Import SA., we would like to wish you a Merry Christmas and a Happy New Year!